Thursday, November 4, 2010

Is Social Media real?

Found this article that I recommend all to check it out. Especially the sidebar listing:

It seems that everywhere I turn, social media comes up. Independent producers as well as top studios look to harness social media to raise awareness for their productions. Customers are using it to talk about products and companies they love -- and hate. People look to re-establish their personal networks during tough economic times. Heck, your mother (or your kids) may be connected to you on Facebook.


Because it's worth it. Here are a few statistics about the size of social media:
  • 96% of Generation Y uses social networks.
  • If Facebook were a country, it would be the fourth largest.
  • 300,000+ businesses have a Facebook page.
  • Dell has sold $3 million dollars of computers on Twitter.
  • Only 18% of TV campaigns generate a return on investment.
  • Ford Motors spends 25% of its marketing budget on social media -- and didn't need a government bailout.
  • The average American watches 124 videos per month online
  • 70% of 18-34 year olds watch TV on the web -- but only 35% use a TiVo.
  • 24 out of 25 of the top newspapers are experiencing record declines.

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    Johnny Wu
    216.539.4634